Q: I have a network of sites. Is there a way that I can effectively manage these through one affiliate account?

– SarahProvided that it has the right features, the software powering the affiliate programs you work with can be a powerful resource for managing campaigns across multiple sites and channels. The right software will have tools to segment your campaigns across different channels without needing to register multiple affiliate accounts, and then generate reports so that you can compare performance across your network of sites.Your affiliate software will need to offer two essential features to help manage multiple campaigns. First, the software will need to allow for custom tracking codes so that your tracking links from different sites can be managed under one account. Second, the software will need to provide traffic reports that can include campaign results from different sites.

Backed by these tools, affiliates can do more than manage and track campaigns from multiple sites through one account. They can compare performance and determine why some channels perform better than others, allowing them to optimize campaigns across all their channels.

Segmenting Affiliate Links

Through any affiliate program powered by the Income Access affiliate software, affiliates are able to set up different tracking codes/site IDs. Through this feature, affiliates can register different sites and keep track of individual campaign performance through each registered site. In addition affiliates can gain further insight to the performance of creatives on their sites with the Affiliate Custom Tracking feature. Using this feature affiliates can insert any variable, such as a keyword, into their affiliate links, and then see what channel converts the best. The software automatically distinguishes between traffic from different sites, and affiliates can generate reports that compare how a single campaign is performing across different channels.

The best report for an affiliate to run to compare results from different sites is the Traffic Report, with results displayed by site. This report shows a site-by-site breakdown, with stats on impressions, clicks, downloads, and commission generated. These stats can then be analyzed in a variety of different ways by sorting the metrics in ascending or descending order and across any time period. Additionally the reports can identify performances of creatives specific to each site an affiliate sets up in the system. Affiliates can then use that intelligence to determine which of their channels are best suited for different promotions, thus maximizing the potential of all their channels.

This feature is also excellent for affiliates using email marketing by setting up a custom tracking id. Affiliates that are running a promotion on their site can then run that same promotion through to their player database. Affiliates can then compare how their email blasts rate against their site promotions and monitor performance. Another advantage of this feature is that if one of your channels is performing very well, you can fine tune the campaign with your affiliate manager by creating a unique offer or securing a special commission for the next campaign that you run.

So as long as the software powering the affiliate program has the right tools, affiliates who with multiple sites have every incentive to manage them under a single account. In addition to saving time on administrative tasks, it also provides affiliates insight into which campaigns perform the best on which network of sites, allowing them to optimize each of those channels individually.