After ICE Totally Gaming 2017, the Income Access team stayed on in the UK capital for the London Affiliate Conference (LAC). Europe’s most important iGaming affiliate marketing event, this year’s LAC certainly didn’t disappoint when it came to affiliate marketing trends. From our conversations with some of the top affiliates in the business and our industry partners, we’ve put together our key insights from the biggest LAC to date.
Alexandra Bogdanova – Supervisor of Affiliate Services
“Operators are expanding into emerging markets and looking to partner with affiliates who have traffic in these regions.
“Latin America, Spain, Africa and India featured in a number of discussions. Many operators and affiliates feel that they have discovered as much as they can in Europe, so the trend is moving towards trying to acquire more players from all corners of the planet.”
Christopher Nash – Senior Affiliate Marketing Coordinator
“The consolidation of affiliates was a big talking point. There has been a big shift in the number of large media agencies and affiliate groups buying up domains and other affiliates in the past 12 months.
“Increasing mobile penetration was also on the lips of many, as were different product innovations that operators and affiliates were taking a close look at – virtual reality in particular was a hot topic.”
Lee-Ann Johnstone – Vice President of Business Development & Marketing
“This year’s venue was different – LAC moved to the ExCeL Centre, having been held at Olympia in the past. The need for a bigger showroom suggests that the affiliate industry is still expanding at a rapid rate.
“The affiliate channel remains a growth area – more affiliates are exploiting up-and-coming, niche verticals such as eSports and daily fantasy sports to expand their incomes.”
If you were at the LAC, which trend stood out most to you? Let us know in the comments section below.