The Income Access team travelled to Amsterdam in mid-July for iGB’s 2017 iGaming Super Show, which includes the Amsterdam Affiliate Conference (AAC). The event attracted many of the global iGaming industry’s biggest names, ranging from online operators and land-based casino execs to some of the industry’s most experienced affiliates.
The following IA team members attended the Super Show:
- Melissa Del Gaudio – Director of Account Management
- Sarah Robertson – Head of Sales
- Alexandra Bogdanova – Supervisor of Affiliate Services
- Christopher Nash – Media Buy Strategist
Our team caught up with a number of clients and partners, while also getting a pulse on current trends in the industry. Here, we’ve put together our three key takeaways.Takeaway #1: Highly Regulated vs. Emerging Markets Many operators have ceased business in highly-regulated markets, such as the Czech Republic, Poland and Australia, over the last couple of months. These brands are now focusing on strengthening their presence and growth in alternative markets they’re licensed to operate in. This has led to many seeking in-depth report analytics as well as gathering business intelligence for these markets, in order to improve their strategies.
Once again, emerging markets were a popular topic of discussion. Sub-Saharan Africa remains on the radar – namely Kenya, Uganda and Nigeria. Ahead of potential changes to regulation in key Latin American markets, Brazil and Mexico are also being closely monitored. Meanwhile the broader Eastern European region is attracting attention, even if certain markets like the Czech Republic and Poland pose regulatory challenges.Takeaway #2: The Changing World of Affiliate Marketing and B2B ‘Acquisition’ was a buzzword at the AAC event. From an affiliate perspective, a number of affiliate site acquisitions have taken place this year-to-date. The trend looks set to continue for the foreseeable future as big, publicly-traded media companies buy up these sites and grow their footprint on the industry.
From a B2B perspective, the wider Super Show was well-attended. The team met with major operators, service providers as well as big media agencies and smaller affiliates. In general, the presence of B2B companies at the conference is becoming stronger.Takeaway #3: Tech ChangesTo counter and minimise the risk of fraud and liability, more operators are showing an interest in fraud detection. Software providers are looking to integrate and partner with companies who offer such anti-fraud services, in order to meet the demands.
Which trend stood out most to you at the Super Show? Let us know in the comments section below.