Along with being a leading affiliate software provider, we also manage a range of affiliate programmes in-house. Our experienced affiliate team oversees the growth of close to 20 programmes for sportsbooks, online casinos and iLottery brands, among other verticals, in a wide range of global markets.
Under our management, our clients’ brands enjoyed strong overall growth from January to July 2018. Here are some key highlights:
Bet3000 is a long-standing Income Access client and has been partnered with us since 2010. The online sportsbook has developed and maintained a large player base in Germany through consistently creative marketing initiatives and promotional efforts, including its current 150€ welcome bonus and 20% cashback on sports bets and casino games.
Compared to the January to July period of 2017, which was already quite strong, the Bet3000 affiliate programme has had an exceptional 2018. Through the first seven months, net gaming revenue (NGR) was up by more than 260%, while active accounts (41%), depositing accounts (42%) and total bets (308%) also saw notable increases through the affiliate channel.
CASHPOINT had already tracked affiliate performance for some time but June 2017 marked the official launch of its branded affiliate programme, which is powered by Income Access and managed by our affiliate team. The programme is comprised of the flagship CASHPOINT brand, which serves players in Austria and Denmark, as well as the XTiP sportsbook, which targets players in the German market.
Comparing 2017 to 2018 for the period from January to July, CASHPOINT’s affiliate programme saw growth in several key areas. These areas included: registrations (101%), first time depositors (FTDs) (137%), active accounts (140%) and deposits (92%).
In January of this year, Michigan Lottery became the first US iLottery to enter the affiliate channel and chose our affiliate team to manage the programme during its foundational stage. Our team, which provided management through May 2018, oversaw strong growth throughout this period.
The collaboration also contributed to Michigan Lottery’s continuous success beyond that foundational stage. The affiliate programme currently has four straight months of increased deposits and seven straight months of increases in total bets.
H2 is off to an impressive start as July saw Michigan Lottery hit new affiliate programme highpoints for NGR, player registrations, active accounts and depositing accounts. Notably, July’s NGR was 62% higher than the programme’s previous best.
MustardBet recently joined forces with Income Access to add the affiliate channel to its broader player acquisition strategy. The brand, which is regulated in the UK and Isle of Man, offers both a sportsbook and online casino, while its Income Access-powered programme is also managed by our in-house affiliate team.
Since launching in February, our team has helped the programme achieve several noteworthy results, including back-to-back NGR increases of 33% and 76%, respectively, from May to July 2018. Other key metrics that enjoyed a productive July included deposits, which topped the previous programme high by 14% and net revenue/player, which also beat the previous best by 98%.
After Pennsylvania’s decision to regulate online gambling and iLottery last October, the Pennsylvania Lottery went online in May. In June, it followed in Michigan Lottery’s footsteps by entering the affiliate channel to promote the new iLottery brand.
Since partnering with Income Access to manage the new programme through our platform, Pennsylvania Lottery has experienced strong results over its first two months. Under Income Access management, the programme generated impressive month-on-month increases in NGR (102%), deposits (106%), total bets (47%) and depositing accounts (39%). Pennsylvania Lottery’s total number of active affiliates also saw a month-on-month increase of 28% from June to July.
Pool-betting site Tote Ireland offers horse-racing betting from Ireland, UK and International with profits going towards improving the sport in Ireland. To diversify its online strategy, the brand launched an affiliate programme with Income Access in early April. From then until the end of June, the brand experienced steady recruitment and growth.
Under our management, NGR increased by at least 69% each month, while registrations (at least 128%), FTDs (at least 170%) and affiliate sign-ups (at least 42%), also performed exceptionally well.
At Income Access, we provide both technology and affiliate management solutions so that you can get the most out of the affiliate channel. If you’d like to find out more about any of our services, please reach out.