When we think about the magic of marketing, we often ask ourselves – what makes a brand valued and trusted, in a world filled with many options? For instance, ever wondered what made the new Star Wars film even more out of this world than it could have been for fans? Or why James Bond is still, and has been popular, for the last 63 years? Also, how are people still eating McDonald’s even if it is the farthest thing from healthy?A key ingredient to this effective strategy is understanding the benefits of word-of-mouth marketing (WOMM). In fact, according to MarketingSherpa, it just so happens that 57% of U.S. consumer sample, acquire awareness for new products because of this method.
It’s simple. People talk. As Oscar Wilde said it himself, “There is only one thing in life worse than being talked about, and that is not being talked about.”
WOMM is not just a tactic, but it is a way of life that will enable your players to inevitably consider your game when deciding, “How am I going to make money today?” When you have a good background story behind your product, it shows validity on a personal level as a consumer. When being sold a product, there is nothing more frustrating than when marketers forget their players are human beings. Strange thought, isn’t it?
Players will be able to share good experiences, just as much as bad ones – especially when it comes to honesty. They are even more susceptible to trusting recommendations from friends and family. The goal is to find unique ways to attract your players, in an attempt to strengthen your marketing strategies.
Your goal is to satisfy your players through adjusting to their needs by understanding what interests and influences their decisions in selecting a game or brand, what specific instances they could trust and why they should listen to you in the first place.
Fortunately, we have a few pointers for you to consider in your word-of-mouth marketing strategy:
- Why not implement specific promotions programs, based on referrals? Your players can refer their personal network and reel in perks such as bonus codes, deposited bonuses or even free bets. This can be accomplished through affiliate recommendation and endorsements, which give your marketers the ability to create more genuine and organic content.
- Why not attend iGaming conferences and network with other marketers who can utilize this strategy, by promoting your game? You never know who you are going to meet. (Here’s another tip: The more influence, the better.)
- Why not connect better with your players on your social channels? LinkedIn, Facebook, Twitter – you name it! There is nothing that feels more genuine than engaging directly with your players and audience through your social channels.
So keep word-of-mouth marketing at the top of your list in your marketing strategy! It’ll help you to gain a new network of potential players, whilst also maintaining your current ones. So, what are you waiting for… talk away.