As the technological world progresses, we’ve seen many industries adopt new ways to target their audiences. While the concept of the Metaverse is still quite new, it has been a rising topic of discussion for brands looking to grow their audience in an exciting new way. In the world of iGaming, the Metaverse could be used for an even more immersive digital environment for players to enjoy. In this article, we cover ways you can get started in the Metaverse and how to approach new partnerships with affiliates.
There is no better time than now to search for affiliates in the Metaverse as it is still in the early stages of development and your brand’s chances of being unique in the space are higher.
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How Does it Differ from Traditional Affiliate Marketing?
Affiliate marketing in the Metaverse differs from traditional affiliate marketing in some respects. The goal remains the same, which is to use performance-based marketing where a business rewards an affiliate for generating traffic and leads for their site. However, affiliate marketers in the Metaverse can be represented as either an avatar, virtual space, or even office. Traditional digital assets include image banners, HTML5 banners, video assets, and affiliate links. Metaverse digital assets would include branded avatars,3D models, 360° videos, and more.
Getting Started in the Metaverse
The Metaverse is still in its early conception, so now is the perfect time to get started and become an early adopter. Begin by creating Metaverse content today and exploring with avatars, virtual reality games and more.
Let’s go through some tips on how to find affiliates in the Metaverse.
Tip #1 – Reach out to Currently Available Metaverse Affiliate Programs
When searching for affiliates in the Metaverse, it may help to research and reach out to some of the most popular affiliate programs which are currently available in the Metaverse. Some include The Sandbox (virtual real estate), VR Sync, GameStop (electronics), Oculus, and of course, Amazon affiliates.
Tip #2 – Virtual World Platforms
The best place to search for affiliates is on virtual world platforms that are already promoting VR and AR. They will most likely be interested in promoting your brand to their business partners, friends and followers. Sites like Twitch and YouTube are a great starting point for finding affiliates.
Tip #3 – Social Media Influencers
Targeting social media influencers that have a large number of followers and that frequently discuss tech, iGaming, VR and the Metaverse is another avenue you can take. With a well-designed social media campaign that will interest potential affiliates, it shouldn’t be difficult to find valuable partnerships.
Tip #4 – Set up an Attractive Offer
Offering potential affiliates an attractive offer is what will entice them to join a partnership. Apart from your typical average commission on sales, NFTs (creative assets) are another great perk. For example, you could offer a branded virtual jersey that affiliates can wear on their avatar in Metaverse platforms. NFTs can be traded for a profit, so if your brand becomes popular, the value will increase, which is a great incentive for affiliates to get their hands on it. It’s equivalent to offering shares as part of the commission.
Closing Thoughts
Understanding how to plan an advertising campaign and reach your target market in the Metaverse is a new challenge. It is one of the most competitive industries to compete in, but if you do, the possibilities are endless. Seeking out partnerships with affiliates already operating in the Metaverse is a great way to start forming relationships early on. Focusing on creating “Metaverse ready content” such as avatars and virtual assets is important because it will give you a competitive advantage once the Metaverse truly takes off. You will have already capitalized on the first mover status by preparing early and being ready.
