Whether you manage an iGaming brand, a forex account manager, or are managing the social profiles for a land-based casino, a strong multi-channel social media strategy has never been more important. Social media management tools make it easy to manage your multiple profiles. We’ve put together a quick overview of three of the best: Buffer, Hootsuite, and Klout.
Having the ability to manage multiple accounts is a key component to consider. Buffer supports posting to Facebook, LinkedIn, Twitter, Pinterest, and Google+, which makes it a great option for users with a broad, multi-platform social media presence. All channels are managed from one centralized platform, which makes cross-posting quick and easy.
Similar to Buffer, Hootsuite is a social media management tool that also supports posting to Twitter, Facebook, Google+, and LinkedIn. Unlike Buffer, Hootsuite does not support Pinterest, but it makes up for this by allowing posting to YouTube, Instagram, WordPress, and Foursquare.
Channel support is an area of weakness for Klout, as it only allows cross-posting to Twitter and Facebook. However, it does allow for content discovery from multiple sites and social channels, so it’s a good tool for those looking to find more shareable content.
Buffer is well-suited to collaboration and team use. An account owner can structure multiple teams, each of which can be assigned different levels of posting permission. This is an ideal option for organizations with large marketing or social media teams.
Hootsuite is also similar to Buffer in this category. However, Hootsuite’s team capabilities are slightly more extensive. For example, Hootsuite supports a Single Sign On (SSO) authentication process for team members, and offers more permission levels for different team members.
Klout is less equipped to support team use. It only allows a user to be connected to one Facebook and Twitter account, which is a roadblock for companies hoping to manage teams of social media professionals that span multiple pages or accounts. Klout also lacks content scheduling capabilities, which can make team coordination difficult.
Reporting and Analytics
Buffer offers clean analytics reports. While you can’t view your actual channel feeds with this tool, this simplicity makes assessing your analytics a more streamlined task. Full access to Buffer’s analytics requires the Business Plan, which starts at around 50 USD per month.
Hootsuite also offers a comprehensive analytics package. The pricing for these options is slightly different, and is determined by the frequency in which you access and report your analytics. For less frequent reporters, this could be the more lucrative option.
Reporting and analytics is where Klout redeems itself as a tool with unique offerings, namely the “Klout score”, a number between 0 and 100 that indicates how influential your brand is in its target market. Particularly useful for new brands trying to establish an identity online, Klout can allow you to track your growing influence while helping you develop an effective content sharing routine.
Want more information on managing your brand’s social media presence? Our Marketing Coordinator, Katie, would love to hear from you – get in touch at firstname.lastname@example.org!