According to Social Media Today, over 2.3 billion people around the world are active Facebook users, making it one of the most powerful and cost-effective tools an operator can use to boost their online presence.
However, it requires careful planning to effectively use Facebook marketing. This blog will highlight key aspects of Facebook marketing, which are all designed to maximise the effectiveness of your campaigns, increase traffic to your online casino and broaden your audience reach.
Optimise Your Facebook Page
Before you begin marketing on Facebook, it is important that every one of your brands has its own Facebook page. This allows players to find out what each casino has to offer, and in doing so builds brand loyalty. You can learn more about selecting quality online casinos for your website via this blog.
An optimised Facebook page contains the following five essential characteristics:
1. Basic company information & milestones
2. Visual assets (Recognizable profile picture, cover photo and posts)
3. Converting call-to-action buttons
4. A post creation schedule (Consistency is key)
5. Engaging content that provides value (Content is king)
Install Facebook Pixel
The next step involves installing the Facebook pixel on your casino website, a piece of code that allows you to measure, optimise and build awareness for your ad campaigns. With this code, when a user visits your site and takes an action, the Facebook pixel will trigger and report it.
The Facebook pixel provides crucial data that can be used to gain insights on your web traffic, create better ads and improve audience targeting. With the Facebook tracking pixel, you can also ensure your ads are being seen by the people who are most likely to take your desired action.
Once your ad account is whitelisted and Facebook Pixel is installed, you can begin promoting your casino. Allocating an efficient budget will help ensure you are maximising your return on ad spend. Generally, it is good practice to divide the budget according to your campaign objective. Each campaign objective has a unique metric whether it’s increasing leads, likes, conversions or awareness. Therefore, it is necessary to figure out how you want to strategically spend your money. This typically depends on what the primary objective is for the brand. If increasing conversions is the main goal, most of the budget should be allocated to lead generation campaigns.
Launch & Monitor Your Campaigns
Once all the above steps are completed, you can launch your first Facebook campaign! It is important to monitor these campaigns daily. Failure to regularly monitor campaigns can lead to a decrease in ROI. Once you begin noticing an increase in likes, conversions or engagement, you can start scaling your campaigns for better results.
For more information on creating and managing Facebook campaigns, get in touch with our digital marketing experts.