BetAmerica is one of the larger racing sites in the US and the topic of this Success Story with IA. Here's a quick outline of the content, which you can download in full below!
The Company
- One of the largest independent race betting websites in the US
- More than 135,000 registered players
- Over $300,000,000 paid out in winnings
The Challenge
- Engage affiliates to adopt the European profit-sharing approach to compensation
- Easily measure and compare the effectiveness of campaigns across all marketing channels
The Solution
- Leverage Income Access targeted affiliate recruitment and relationships management
- Multi-channel tracking with the Income Access Ad Serving tool
- Implement a strategy that grows net revenue by an average of 159% per month
Full report:
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