The Company

  • One of the largest independent race betting websites in the US
  • More than 135,000 registered players
  • Over $300,000,000 paid out in winnings

 

The Challenge

  • Engage affiliates to adopt the European profit-sharing approach to compensation
  • Easily measure and compare the effectiveness of campaigns across all marketing channels

 

The Solution

  • Leverage Income Access targeted affiliate recruitment and relationships management
  • Multi-channel tracking with the Income Access Ad Serving tool
  • Implement a strategy that grows net revenue by an average of 159% per month

 

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