STATE OF PLAY: iGaming’s Affiliate Marketing Industry

Report Sections

  • Key Survey Findings
  • The Archetypal Affiliate
  • Mobile Traffic & Optimisation
  • Monthly Traffic & Earnings
  • Target Markets & Verticals of Focus
  • Promotional Focuses & Marketing Activities
  • Social Media Channels
  • Advertising Models & Commissions
  • Questioning Potential Partners
  • Tech Focuses for 2018

Sample of Survey Findings

  • 25% of respondents are considering promoting eSports in the near future
  • 23% are considering pursuing the Asian market in 2018
  • 55% chose Revenue Share as their preferred advertising model
  • 39% said that more than 50% of their traffic arrives from mobile devices
  • 38% chose an evolving SEO strategy as their most valuable 2018 marketing activity
  • 62% chose Facebook as the social media channel they will focus on the most in 2018

 

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