Success Story | FanDuel

By On

The Company

  • FanDuel is an award-winning, top-tier US fantasy sports brand
  • 1,000,000+ active users
  • $560m paid out to users in 2014


The Challenge

  • Efficiently educate the market about the FanDuel product
  • Quickly and profitably scale user acquisition
  • Easily measure the volume and value of marketing channels


The Solution

  • Seamless migration to an Income Access-powered platform
  • Streamlined affiliate recruitment process
  • 88% year-on-year growth in revenue-generating affiliates
  • 356% year-on-year growth in affiliate channel revenue