Success Story | FanDuel

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This Success Story covers IA's exciting partnership with US fantasy sports brand FanDuel. Here's a quick overview of the report, which you can download below.

The Company

  • FanDuel is an award-winning, top-tier US fantasy sports brand
  • 1,000,000+ active users
  • $560m paid out to users in 2014

The Challenge

  • Efficiently educate the market about the FanDuel product
  • Quickly and profitably scale user acquisition
  • Easily measure the volume and value of marketing channels

The Solution

  • Seamless migration to an Income Access-powered platform
  • Streamlined affiliate recruitment process
  • 88% year-on-year growth in revenue-generating affiliates
  • 356% year-on-year growth in affiliate channel revenue

Find the full document here:

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