IA's partnership with Caesars Interactive Entertainment (CIE) is the topic of our latest Success Story. You can find a quick outline of the report here, with the full report available for download below.
The Company
- Caesars Interactive Entertainment (CIE) is a subsidiary of Caesars Acquisition Company and houses all of Caesars' online properties.
- Properties include: CaesarsCasino.com, HarrahsCasino.com, WSOP.com (NJ) and WSOP.com (NV).
The Challenge
- Monitoring the performance of affiliates and ensuring successful campaign initiatives.
- Regularly updating promotional content and communicating updates to the affiliate database.
The Solution
- Effective communications with affiliates new to the New Jersey market, keeping them updated on new promotions and marketing materials.
- Using Income Access platform to track performance and identify actionable data for future campaigns.
Full Report:
Preview
