The Company

  • Caesars Interactive Entertainment (CIE) is a subsidiary of Caesars Acquisition Company and houses all of Caesars’ online properties.
  • Properties include: CaesarsCasino.com, HarrahsCasino.com, WSOP.com (NJ) and WSOP.com (NV).

The Challenge

  • Monitoring the performance of affiliates and ensuring successful campaign initiatives.
  • Regularly updating promotional content and communicating updates to the affiliate database.

The Solution

  • Effective communications with affiliates new to the New Jersey market, keeping them updated on new promotions and marketing materials.
  • Using Income Access platform to track performance and identify actionable data for future campaigns.

 

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