2016 is coming to a close, and it’s been another innovative year for both iGaming and digital marketing. Now’s the perfect time to revisit some of the strategies and ideas we shared with you over the past 12 months. We’ve put our greatest content hits of the year in one place.
Infographic: Explore Opportunities in Emerging Markets
Previously untapped regions across the globe are emerging as potential revenue-makers for iGaming brands. Africa, South America and Asia are all being explored by operators looking to gain a competitive advantage in the industry. With internet usage rising globally – over three billion people are today online compared to just 44.5 million in 1995 – iGaming is growing in emerging economies like Nigeria and Kenya. Discover more here.
6 Ways to Get Started with Content Marketing
Producing effective and engaging content has long been a key aspect of successful marketing campaigns. However, in recent years, there has been even more of an emphasis on this aspect. In 2016, 72% of marketers have a content marketing strategy in place and 75% of marketers are increasing their investment in the field. Mobile, desktop, tablet; visual or written – the possibilities are endless. Find out how to get your content marketing strategy off the ground.
Infographic: The Growth of eSports Betting
eSports betting grew rapidly in 2016, with global revenue for the vertical increasing by 19% year-on-year, according to Eilers Research. That trend shows no sign of abating and with it, there is a significant opportunity for sportsbooks to expand their offering and increase their revenue. In case you’re short on time, we’ve handily collected all of the top statistics and put them together in a user-friendly infographic.
Engage Your Affiliate Partners
Consistent communication with your affiliates is important for maintaining a close relationship – and regular engagement is the easiest and most effective way to do this. Engaging your affiliates as part of your affiliate marketing strategy creates a common goal. Discover more about enhancing your affiliate engagement here.
Online Lottery is on the Rise
Like eSports, iLottery is an iGaming vertical that enjoyed significant growth in 2016. With more and more of the UK population buying their lottery tickets online, brands in the vertical represent a significant opportunity for casino, sports-betting and bingo affiliates. Discover more about iLottery and affiliate marketing.
We’ve got lots of insightful infographics and other content pieces scheduled for 2017. Visit our Content Hub for new posts and check out our weekly mailers for the latest industry news, software updates, and marketing advice!