The action of making the best or most effective use of a situation or resource. This is the definition you will get when looking up the word ‘Optimisation’ in a Google search. In marketing, this refers to the obsession of anyone running either their own acquisition campaign or that of a customer.

Everyone is looking to optimise their key performance indicators and increase their return on investment on every single advertising dollar they spend. One of the best ways to achieve this is to take advantage of the Income Access server-to-server (S2S) event relay system .

Recently, Income Access has made significant developments to our S2S event relay system, which is compatible with both web and mobile events, and has led to improvements in all the following aspects:

  • Performance
  • Accuracy
  • Efficiency
  • Reliability
  • Scalability

The key benefits for Income Access clients who enable and utilise the S2S event relay system for their affiliate programmes are as follows:

  • Allows for the expansion of their partnerships to publishers requiring postback integration
  • Provides near real-time tracking to partners who establish an endpoint to receive tagged events

As an affiliate, S2S provides the best tool to optimise campaigns. Key benefits of establishing an endpoint to receive events as an affiliate are:

  • Enhanced reporting and near real-time tracking of registration events
  • Decreases the reaction time of optimising campaigns to near real time

Existing Income Access operator partners can ask their respective Account Managers for more details, while affiliates are encouraged to reach out to their Affiliate Management contact. Both teams will be able to provide guidance on how to set up the relays for affiliate managers and advise on how to set up endpoints for affiliates.

Please contact Income Access for any additional queries regarding the improved S2S event relay system and its benefits for both merchants and affiliates.