Aissatou Bah, Author at Income Access Content Hub

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About Aissatou Bah

Aissatou is a communications writer at Income Access. When she's not developing PRs, blogs and social media content, she's most likely discovering Vegan foods, listening to music or adding pictures to her hedgehog photo album.

iGaming Marketing Trends Driving Opportunity in 2020 (Part 2)

April 15th, 2020|Categories: Affiliate Marketing, IA News and Views|Tags: Affiliate Marketing, AI, igaming, iGB Affiliate, marketing, Marketing Trends, Opportunities, PASPA, SEO, SERP, Technology, user experience, Voice Search, Wondr Gaming|

iGaming Marketing Trends Driving Opportunity in 2020 (Part 1)

April 3rd, 2020|Categories: Affiliate Marketing, IA News and Views|Tags: Affiliate Marketing, Better Collective, Flutter Entertainment, igaming, iGB Affiliate, marketing, Marketing Trends, Opportunities, PASPA, Stars Group|

Key Takeaways from our EGR Webinar on Social Responsibility in eGaming

December 19th, 2019|Categories: Affiliate Marketing, Digital Marketing, IA News and Views, Industry Insights|Tags: Affiliate Marketing, Affiliates, collaboration, Compliance, digital marketing, eGaming Review, eGR, erica anderson, evolution, igaming, income access, operators, RAIG, Responsible Affiliates in Gaming, social responsibility, standards, UKGC, Webinar|

Marketing Strategies for Operators in a Maturing US Online Sports Betting Market

December 12th, 2019|Categories: Affiliate Marketing, Digital Marketing, IA News and Views|Tags: artificial intelligence, branding, Casino Journal, community building, consumer feedback, digital marketing, G2E, igaming, innovation, Land Based Casinos, operators, PASPA, post-paspa, sports-betting, Sportsbook, Technology, US|

Reshaping the iGaming Industry: GDPR & Affiliate Marketing (Part 2)

November 28th, 2019|Categories: IA News and Views|Tags: 2019 EGR Affiliate Report, Affiliate Marketing, Better Collective, Compliance, digital marketing, eGaming, GDPR, General Data Protection Regulation, igaming, marketing, Policies, post-paspa, Regulation, righhtlander|

Reshaping the iGaming Industry: GDPR & Affiliate Marketing (Part 1)

November 27th, 2019|Categories: Affiliate Marketing, IA News and Views|Tags: 2019 EGR Affiliate Report, Affiliate Marketing, Better Collective, Compliance, digital marketing, eGaming, GDPR, General Data Protection Regulation, igaming, marketing, PASPA, Policies, post-paspa, Regulation, Rightlander|

Pay-Per-Click (PPC) Marketing & Ad Optimisation for iGaming, Lottery and Forex (Part 2)

November 14th, 2019|Categories: Affiliate Marketing, Digital Marketing, IA News and Views, Industry Insights|Tags: ads, Advertising, bingo, casino, conversion, daily fantasy sports, DFS, digital marketing, eSports, Forex, Google Ads, Google Search Engine Results Page, igaming, income access, lottery, Pay-per-click, poker, PPC, PPC Strategy, SEO, SERP, sportsbetting|

Pay-Per-Click (PPC) Marketing & Ad Optimisation for iGaming, Lottery and Forex (Part 1)

November 13th, 2019|Categories: Affiliate Marketing, Digital Marketing, IA News and Views, Industry Insights|Tags: ads, Advertising, bingo, casino, conversion, daily fantasy sports, DFS, digital marketing, eSports, Forex, Google Ads, Google Search Engine Results Page, igaming, income access, lottery, Pay-per-click, poker, PPC, PPC Strategy, SEO, SERP, Sportsbook|

Our Latest iGaming Business Article: ‘The Value of Trust’ (Part 2)

August 8th, 2019|Categories: Affiliate Marketing, IA News and Views|Tags: Affiliate Marketing, branding, Compliance, consumer loyalty, igaming, marketing, UKGC, user experience, UX|

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