Nicky Senyard

iGaming operators’ marketing teams are currently putting together their acquisition and retention strategies for next year. That’s why our Managing Director Nicky Senyard thought that mid-November would be the perfect time to chair a webinar panel discussion on planning your 2017 marketing.

Hosted by eGaming Review, the free webinar will take place at 3:00 p.m. GMT (10 a.m. EST or 7 a.m. PST) on Thursday 17th November and will feature insights from the marketing veterans of leading European and US iGaming firms. Nicky will be joined by the following experts:

Simon Collins, Founder of Gaming Realms

Simon Collins

After founding online bingo-focused gaming business Cashcade Ltd., Simon worked at PartyGaming among other firms. In 2012, he founded London-headquartered Gaming Realms, which develops, publishes and licenses next-generation mobile gaming content.


Harry Lang, Marketing Director, Pinnacle

Harry Lang

With over 17 years’ experience in integrated marketing, including a decade in the iGaming industry, Harry previously worked in senior marketing roles at and He is currently the Marketing Director at Pinnacle, the leading online sports-betting brand.


Luisa Woods, Vice President Online & Internet Marketing, Tropicana Entertainment

Luisa Woods

Following positions at Caesars Interactive and Zen Entertainment Network, Luisa today oversees digital marketing at Tropicana Entertainment, which operates eight US land-based casinos. She plays a key marketing role at, the company’s real-money online casino for New Jersey players.


Webinar Overview

During the first 45 minutes of the webinar, Luisa, Harry, Simon and Nicky will discuss:

  1. The Changing Nature of Player Acquisition & Retention Over the Last Decade
  1. How Acquisition & Retention Intersect & Complement Each Other
  1. How the Various Marketing Channels, Including Affiliates, Can Be Used to Optimize Acquisition & Retention in 2017

Following the discussion, there will be a 15-minute Q&A in which you can ask Nicky and the panel questions on the issues they’ve raised.

Interested? Register now for the 17th November webinar. If you’ve a scheduling conflict, don’t worry – an audio recording of the webinar will be available and we’ll also be developing a presentation of key takeaways.