At last month’s eGR North America Awards, we won our fourth successive ‘Acquisition and Retention Partner’ accolade. Our Head of Business Development Sarah Robertson (in the photo, on the right) and Director of Client Services Geoffrey Smorong accepted our latest award at the Philadelphia event at Le Meridien in Philadelphia on 26th June. Sarah and Geoff also accepted the ‘Payments Company of the Year’ award on behalf of our parent company Paysafe.
In this blog post, we look back at the factors that led to our latest ‘Acquisition and Retention Partner’ award.
Since New Jersey and Nevada regulated real-money online gambling in 2013, we’ve been the main acquisition technology supplier in these markets. New Jersey continued to grow this year – with digital marketing and affiliate marketing supporting its growth. Online poker and casino revenue in this market hit an unprecedented $25.6 million back in March, according to the Division of Gaming Enforcement.
Among the brands that have continued to benefit from our affiliate software this year was Golden Nugget, which also won ‘Operator of the Year’ at the ceremony in Philly. Caesars Interactive Entertainment (WSOP, Caesars Casino and Harrah’s Casino brands), Betfair USA and SugarHouse Casino are other major operators that remain dedicated users of our affiliate platform.
We remain the software provider of choice for many brands in alternative gaming verticals. These include FanDuel and DraftKings, the US market leaders in daily fantasy sports (DFS), along with the likes of MyWinners.com and BetAmerica in online horse-racing wagering.
Caesars Interactive has benefited from our affiliate software since 2015. The brand’s affiliate program covers New Jersey-facing CaesarsCasino.com and HarrahsCasino.com, along with the WSOP.com brands that serve both the NJ and Nevada markets. Part of Caesars Interactive’s success can be linked to our experienced affiliate team managing its program.
Our affiliate managers’ track record when it comes to maximizing player acquisition in US markets was also a major contributor to Michigan Lottery launching the first-ever state iLottery affiliate program back in January.
Additional Digital Marketing Services
Our suite of online marketing services were also vital in boosting player acquisition for US gaming firms this year. Our media buying campaigns have raised brand awareness and customer acquisition for content providers and social casino brands alike.
Over the last 12 months, we also developed search engine marketing (SEM) strategies for multiple US brands. These include major online horse-racing wagering brands for the US market.
Against the backdrop of high smart-phone penetration in the US, we’ve provided our app store optimization (ASO) services to gaming brands with native apps. These include developing and implementing ASO strategies for a major East Coast land-based casino, which saw its app retaining its top spot for ‘free casino app’ in the iOS App Store for eight successive months.
We also worked closely with racing content providers to create ongoing social media strategies this year. These included paid Facebook and Twitter campaigns, which increased followership for the firms by over 120% during the campaign durations.
In addition, we developed ontent marketing strategies for racing content providers and US-focused software providers These included B2C articles and content as well as corporate PRs targeting the wider industry.
We’ll continue to support US gaming and lottery brands in the rest of 2018 and into 2019. For more info on our products and services, please reach out to Sarah Robertson.