Affiliate marketing

A low-risk performance-based partnership where a merchant and an affiliate share in profits.

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What is affiliate marketing?

Relationship that leverages the experience of digital marketing professionals

High value acquisition channel that only pays on results with low barriers to entry

Long-term strategy that provides access to multiple sources of traffic and prospective customers

What is an affiliate?

A third-party digital marketing professional who is paid on a performance basis for referring customers to a merchant.

What is a merchant?

A merchant is a brand looking to acquire high value lifetime customers through various marketing channels, including affiliates.

How does it work?

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Why are affiliates valuable?

They act as brand ambassadors for the merchants they promote, contributing to customer acquisition and retention.An effectively managed program can account for upwards of 30% of new customers for a brand.

 

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Ingredients for a Successful Programme

To leverage this marketing channel, a merchant needs to have in place the following elements

1 Dedicated Program Support

Engage experienced resources to communicate with partners and strategically drive the program

2 Robust Software

Utilize a detailed tracking and reporting analytics tool

3 Flexible Commissions and Payments

Offer a wide variety of performance-based compensation models including cost per acquisition and revenue share

4 Marketing Tools & Promotions

Create targeted creative materials including landing pages and banners along with dedicated customer promotions

5 Clear Boundaries

Define detailed terms and conditions, and rules of engagement with affiliates

Income Access will help you leverage
affiliate marketing for your business

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