What is an affiliate?
A third-party digital marketing professional who is paid on a performance basis for referring customers to a merchant.
What is a merchant?
A merchant is a brand looking to acquire high value lifetime customers through various marketing channels, including affiliates.
How does it work?
Ingredients for a Successful Programme
To leverage this marketing channel, a merchant needs to have in place the following elements
1 Dedicated Program Support
Engage experienced resources to communicate with partners and strategically drive the program
2 Robust Software
Utilize a detailed tracking and reporting analytics tool
3 Flexible Commissions and Payments
Offer a wide variety of performance-based compensation models including cost per acquisition and revenue share
4 Marketing Tools & Promotions
Create targeted creative materials including landing pages and banners along with dedicated customer promotions
5 Clear Boundaries
Define detailed terms and conditions, and rules of engagement with affiliates