Sky Affiliate Hub wanted to hit the ground running when it re-launched its affiliate program in 2011.
Sky knew that affiliates need quick access to in-depth reports and statistics to give them the required business intelligence to guide their marketing. . This frees up time to focus on building traffic and improving their websites user experience.
Sky also needed to know the affiliate database intimately, to allow them to provide the personalized support that builds long term relationships.
Using Income Access’ reliable affiliate tracking software, Sky is able to build trust between the affiliate program and its affiliates.
The Income Access platform allows affiliates to download Sky marketing materials as well as monitor how well they’re performing through the programme. Making this process as simple as possible has helped to ensure the user journey and daily experience is one of high quality and comfort.
Sky also uses the Income Access software’s various reports to compare affiliates and top performers, as well as see weekly results to identify potential areas of improvement.
The Income Access software has enabled Sky to have better control over the management and co-ordination of its large database of affiliates.
Sky has found that when affiliates see the brand has invested in Income Access software, the perception is that they are a serious partner who will be around for the long-haul, making those affiliates more likely to work with them.
Based on their own experience, Sky has identified a visible trend where more doors are open to them as an affiliate programme using the Income Access software.