Our Philosophy
With over 18,000 gaming affiliates, the Income Access network can help you reach your marketing objectives. Our dedicated affiliate team works to align operators with the right affiliates, and then support those affiliates in maximizing conversions.
In the early days of affiliate marketing, the concept was very simple. A webmaster could advertise products that would appeal to the audience of his or her site and earn commission from any sales they generate.
Nowadays, affiliate marketing has become a much more lucrative field and many online marketers use affiliate programs to generate six-figure incomes by capitalizing on their skills in Search Engine Optimization (SEO), pay-per-click advertising (PPC), direct marketing and general marketing know-how.
Built specifically as a tool for affiliates and affiliate managers in the online gambling industry, the Income Access product has become synonymous with affiliate program management.
In early 2004, Ecom Access began packaging the software that powers the Income Access network and licensing to operators who needed an affiliate management solution but did not want to join a network but rather stick the more familiar model of owning and operating their own affiliate program brand. Income Access software has evolved drastically since these early days and currently powers the affiliate programs for dozens of operators including some of the biggest in the industry around the world. Commonly referred to as White Labels, these clients represent a significant portion of our business.
Based internationally and headquartered in Montreal, Canada, Income Access is able to offer specialized services to clients located across a variety of time zones worldwide.
Our Services
Affiliates joining the Income Access Network will receive dedicated support from the network's expert team. Income Access affiliate managers will ensure that fresh, targeted marketing materials are always available in the network, and will work one-on-one with publishers to fine-tune their marketing campaigns.
With Income Access' affiliate management services behind them, operators will enjoy:
- Access to over 18,000 affiliates, with whom we have long-standing relationships;
- The ability to connect with the right set of affiliates according to your product niche (i.e. Poker, Casino, Bingo, Sportsbook, or Softgame affiliates);
- Dedicated affiliate managers who will develop and grow your program as well as your base of affiliates;
- Uniquely powerful software that offers unmatched analytics and is upgraded regularly according to market trends;
- Client support from an expert technical team;
- Targeted affiliate recruitment;
- Extensive publicity for your affiliate program (including on industry forums, newsletters, press releases, and mailers) and exposure at industry conferences.
Our History
Ecom Access, Income Access' parent company, was founded in early 2002 by Nicky Senyard. Having recognized a need for simple yet powerful intuitive software to help website owners manage their affiliate programs, Nicky assembled a small team and set out to build the Income Access platform.
The Income Access platform was designed specifically to service online casinos and other online gambling sites that had affiliate programs. Leveraging their contacts in this industry and the knowledge and experience they had acquired running operations and marketing for a well-known Australian online casino, Ecom Access began acquiring clients.
Shortly after its inception, Ecom Access and its four founding members moved the operation to Montreal to take advantage of the convenient time zone and proximity to new business opportunities. Within two years, Ecom Access had managed to grow the team to approximately 10 members including programmers, marketers, and affiliate managers; and had secured business relationships with several large and growing online casinos and poker sites which would eventually help catapult the Income Access brand through a period of rapid growth to its current position as industry leader and reputable partner to the biggest brands in online gambling.
Ecom Access continues to expand its customer base and reach into the European market. Representatives of Income Access regularly attend industry events all over the world to establish reputation and goodwill the brand. A diversified business, sharp and intelligent staff, a high quality product and ethical business practices continue to fuel our growth and push help drive the success of our organization.
The Income Access Team
Income Access affiliate managers work closely with both affiliates and operators so that both parties get the most out their partnership. Meet our team of dedicated and dynamic affiliate managers below!
Photos by Le Michelle Nguyen
- Julia Stead
Name: Julia Stead
Hometown: Thunder Bay, Ontario
Nicknames: Jules, jstead, fudgie
Interests/Activities: Reading, movies, Pilates, working out, wine, travel.
Favourite Music: Electro, pop, hip hop, jazz.
Favourite Book: Far too many to just pick one.
Dislikes: Spiders, tardiness, black liquorice.
If you want to know about bath and beauty products, Julia is the person to ask. She worked for five years at The Body Shop in Thunder Bay and Montreal. She has also spent time working in retail for La Senza and as a hotel bartender. Her favourite holiday is St. Patrick's Day, where she can be found touring the Irish Pubs of Montreal after the parade. One thing you might not know about Julia is that she used to have a lot of piercings, but has since removed most of them. However if you have met Julia, you will know that she is tall, but there's no need to tell her. She knows!
+1 514 849 8595 ext 211 Julia.Stead - Melanie Jones
Name: Melanie Jones
Hometown: Houston, Texas.
Nicknames: Mel, Melba, MelJ.
Interests/Activities: public speaking (member of Toastmasters), going to the movies, reading, traveling to Latin America.
Favourite Music: Johnny Cash.
Favourite Book: The House of the Spirits by Isabel Allende
Dislikes: Mushrooms.
Random facts: My freckles come in pairs.
As a Houstonain it's no surprise that Melanie is a fan of Mexican food. Growing up near NASA, her family was very involved with the space program and she had many childhood friends whose parents were astronauts. Apart from Montreal and Houston, she has lived in the England, Los Angeles and Venezuela. Her favourite holiday is American Thanksgiving, when she enjoys watching football and eating the US delicacy of Turducken (a turkey stuffed with a duck, stuffed with a chicken, stuffed with sausage meat).
+1 514 849 8595 ext 208 melanie.a.jones - Adam van Vlaardingen
Name: Adam van Vlaardingen
Hometown: Montreal
Interests/Activities: Sports (mainly volleyball), movies.
Favourite Music: Open to most genres (except country), favorite artists include Radiohead, Sufjan Stevens, Bonobo
Favourite Book: Anything by Malcolm Gladwell or Chuck Palaniuk
Dislikes: Boredom ... and rude people
Random Facts:he's half Dutch and half Japanese
Adam joined the Ecom Access team after working as a communications specialist at Rogers, dealing with the ever-advancing mobile technology. A regular social butterfly, Adam has had a passion for marketing since college, where he was heavily involved in school competitions and won first place overall in the Happening Marketing 2009 event. He enjoys cultivating strong relationships and camaraderie with business contacts, and plans to get his MBA in the future and excel in the world of business. In his spare time Adam enjoys spending time with his close friends and girlfriend while seeing movies, going out, and simply enjoying the company of the people he has the most fun with. He appreciates fine cuisine, loves tasting menus and discovering new dishes that are chef's specialties but don't worry he's not a food snob - nothing compares to good ol' mom's cooking!
+1 514 849 8595 ext 211 adamvanv1 - Annabelle Agnew
Name: Annabelle Agnew
Hometown: Ottawa, Ontario
Nickname: : T-2, Annasmell
Interests/Activities: running, photography, design, food, family & friends.
Favourite Music: Rod Stewart & Billy Joel; anything I can dance to & anything I & anything I can cry to
Favourite Book: I like you: Hospitality Under the Influence" by Amy Sedaris
Dislikes: loud chewing & being cold
Random Facts: She won 85 pounds of smarties when she was 12 (that's A LOT)
Before being a star affiliate marketer Annabelle had much humbler beginnings when she wore Doc Martens with just about everything, longed to hairspray her bangs and was rather obsessed with whale figurines. Her first real job was working at a Beaver Tail Shack on the Rideau Canal, however she was also a Sea Cadet and successful ballet dancer offered a scholarship at the National School of Ballet. Annabelle's strong communication skills and fun-loving personality have helped her develop excellent relationships in the industry, however her proudest moment to date was giving birth to her baby daughter. Up next for Annabelle? Running the NYC Marathon!
+1 514 849 8595 ext 205 annabelleagnew - Devon Spector
Name: Devon Spector
Hometown: Montreal
Nickname: : Director of Awesome
Interests/Activities: Technology, Sports, Politics, Music, Martial Arts and Dogs
Favourite Music: Classic/Soft Rock, Hip Hop, R & B
Favourite Book: The Art of War by Sun Tzu
Dislikes: People and Public Transportation
Random Facts: Devon is not just a pretty face.
Devon was born and raised in Montreal, an experience he describes as "pretty good, but cold." As a teenager, Devon took to rolling up the bottoms of his really baggy sweatpants and cocking his hat to the side just to be cool. Devon's first job was working in a pet shop. Since then he has worked as a graphic artist, a beta tester, a product reviewer, and finally as an IT consultant. He's always dreamed of owning a hover board, straight out of Back to the Future, and hopes they're invented before he's too old to use one. Growing up, Devon never thought he'd go to university, so he's most proud to have completed his Bachelor's degree and subsequent Graduate Diploma in Management and E-Commerce.
+1 514 849 8595 ext 207 - Erica Anderson
Name: Erica Anderson
Hometown: Kleinburg, Ontario
Nicknames: Ricky
Interests/Activities: : Golf, skiing and snowboarding, playing ultimate Frisbee, reading and hanging out with friends
Favourite Music: Radiohead, Jack Johnson, Coldplay, and many, many others
Favourite Book: Way too many to list!
Dislikes: Smelly people on the bus or metro
Random facts: Erica spent most of her time growing up at the barn and riding horses.
A busy working woman, Erica would like to see a teleporter invented so that she could avoid her daily commute on the bus. She would happily replace her transit time with long dinners and drinks with her family and friends. Her ideal day would begin by waking up in a tent and canoeing to a golf course, where she’d play a few rounds, followed by an ultimate Frisbee game. After lunch, Erica would teleport to the top of a mountain and snowboard or ski down a few times before watching a movie and reading lots and lots of books. If she can’t do all of those things in one day, she is very content to pursue her interests in her free time. Erica enjoys traveling, and most recently spent two months travelling around and surfing in Costa Rica.
+1 514 849 8595 ext 211 erica.anderson81 - Jamie Fortunaso
Name: Jamie Fortunaso
Hometown: Australia
Interests/Activities: Sports, hanging with friends.
Favourite Music: Anything on the radio
+1 514 849 8595 ext 213 jamiefort - Louis Deering
Name: Louis Deering
Hometown: Minneapolis, Minnesota
Nickname: : Lucho, Lou-Diggy, El Gringo Vikingo, Sergio De La Julio
Interests/Activities: Cooking, Reading, Speaking Spanish, Recording Music, Dancing Salsa, picnics in parks.
Favourite Music: Samba, Salsa, Hip Hop, Jazz
Favourite Book: Narcissus and Goldmund
Dislikes: Arrogance, close-mindedness. Bad techno music. People who think socialism is a threat.
Louis has certainly come a long way since his early years as a "Sandwich Artist" for Subway, where he was fired for failing to asking customers "would you like that with all the fixin's?" His teen years involved wearing a minimum of 2 flannel shirts at all time, and carrying around all of his Nirvana albums in a lunchbox as a sign of mourning for Kurt Cobain. He also witnessed some powerful historical events, spending New Years Eve 1999 in Times Square, and attending the Million Woman March for reproductive rights in Washington DC, 2004. Since then he has put his energies to a different use via social activism, by launching an agro-tourism operation in Medellin, Columbia. Having lived there for six months, Louis learned Spanish fluently and worked with a group of Colombian farmers to launch an agro-tourism operation (www.cafealban.org) to give them an additional source of revenue and give tourists a chance to experience rural farming life in Colombia.
+1 514 849 8595 ext 211 loudeering
- Nicky Senyard
Ms. Nicky Senyard is founder, president & CEO of Income Access. Ms. Senyard founded Income Access on her philosophy that innovative solutions combined with long-term, sustainable relationships are the key to a successful business. Under her leadership, the company has grown from an affiliate marketing and software company into an award winning full service marketing agency, with 50 staff in 3 countries, working with over 80 of the industry's leading brands.
Ms. Senyard's vision and business acumen have made her one of the most influential and widely quoted leaders in the iGaming industry. Her leadership and determination have enabled Income Access to become the leader in affiliate marketing solutions.
Income Access provides an integrated marketing solution to the iGaming industry that includes (1) award-winning affiliate software, (2) an affiliate network with over 18,000 members, (3) affiliate management, (4) search engine marketing services, (5) online marketing development, and (6) media buying. Income Access works with the most trusted names in online gaming, including Ladbrokes, Victor Chandler, SportingBet, Jackpotjoy, Centrebet, Bingo.com, Parlay, and Virtue Fusion".
Ms. Senyard and Income Access have been featured in numerous industry publications including eGaming Review, iGaming Business, Affiliate Magazine and several other print and online media outlets. Ms. Senyard is also a gifted speaker who enjoys motivating, instructing, mentoring through speaking engagements.
Ms. Senyard also contributes regularly to her blog at
http://ecomaccess.com/blog+1 514 849 8595 - Daniel Bakerman
Name: Daniel Bakerman
Hometown: Montreal, Quebec, Canada
Interests/Activities: Playing poker with friends, watching TV, web design, and online marketing
Favourite Music: Jazz, Blues, and just about any music excluding Country
Dislikes: Anything Banana-related.
Random facts: Daniel once had an enormous afro and plays the saxophone.
Daniel started his career at Ecom Access in 2004 as a member of the affiliate marketing department where he managed a variety of poker, casino, dating and retail affiliate programs before moving on to manage the affiliate team and eventually take on the COO position which he currently holds.
Years before discovering affiliate marketing, Daniel had a number of odd jobs as a kid, including mowing lawns, painting homes and one exciting morning as a paper boy. In his teens and early 20's, he ran a call center doing sales and customer service.
In his free time Daniel enjoys relaxing by playing cards with his friends, watching TV, and fixing things around the house. Daniel's favorite foods are all options of the fast food variety, but when pressed he selected Chinese food.
When asked to recall a moment in history he witnessed, Daniel recalls the night he recently spent in NYC when Times Square erupted into a big frenzy of excitement on the night of US President Obama's election.+1 514 849 8595danielbakerman
- Nicole Fortunaso
Name: Nicole Fortunaso
Hometown: Brisbane, Queensland, Australia
Nicknames: Nic
Interests/Activities: Bike riding, jetski, walking, affiliate marketing, and family and friend get togethers
Favourite Music: Pop, lounge, electronic and rock and on and on...
Favorite Food: everything, well nearly...
Born and raised in Australia, Nicole has spent the last 7 years living in North America. As one of the founding Ecom Access team members. Nicole has been with the company since it was just a glimmer in Nicky's eye. The business has been very organic, it has grown and changed (to 50 people to be exact) and so did her life.
Now, after 7 years she really feels blessed to be focusing on her passion, working as marketing director. She feels very lucky to have what she calls "her dream job" working in a place where she really believes not only in the product, but in the people as well.
When asked what she would like to see invented, she said she'd like her fridge to be able to tell her a)what she needs to buy and order it online for her b)what she can make with the ingredients at her disposal.+1 514 849 8595 Nicole.fortunaso - Catalin Petria
Name: Catalin Petria
Hometown: Lasi, Romania
Nicknames: PPC, PPC-E
Interests/Activities: Playing with his kids, and playing with computers, but not playing with computerized kids
Favourite Music: At one point he loved hard rock, but as he’s gotten older the music he enjoys has gotten softer
Favorite Book: Dune by Frank Herbert
Random facts: Catalin enjoys Vodka.
Catalin is the Chief Technology Officer at Ecom access, and has been part of the team since 2004. Catalin manages the technology strategy for technology platforms and infrastructure for the entire Ecom Access network. He oversees research and development, as well as project management and analyses technology changes to ensure the company is always up to date on the latest trends. Catalin is dedicated to implementing technical standards and ensuring adherence to them for product development and company operations.
His life based on technology is a far cry from his rural roots. Catalin grew up in the Romanian countryside near his hometown of Lasi . He recalls it as forest with his friends, without a care in the world.
In his free time he enjoys spending time with his family. He is most proud of his two daughters.+1 514 849 8595 catalinpetria
