Nicky Senyard founded Income Access in early 2002 in response to a need for an intuitive affiliate tracking and reporting software catered specifically to the needs of iGaming operators. Income Access now works with more than 200 leading iGaming brands and houses the largest iGaming-specific affiliate network, comprising more than 25,000 marketing partners operating in the UK, European, Australian, North and South American markets.
Since 2002, Income Access has established its position as the leading provider of marketing and technology services in the iGaming space through a partnership-centric approach. The change in US online gaming regulation in 2006 prompted a business-wide shift focused on the European market; this combined global perspective has enabled Income Access to bridge experience in new and established markets, across gaming verticals in a land-based, online real money and social gaming context.
Over more than 12 years, Income Access software has evolved to track all offline, online/digital and mobile acquisition channels and has recently launched an innovating Ad Serving and channel attribution software ad-on and mobile in-app tracking. The company now operates a full-service digital marketing agency which supports partners in B2B and B2C strategy development, optimization and implementation based on the foundation of data analytics and ROI; digital marketing services include:
- Affiliate/Partner Marketing
- Search Engine Marketing (SEO & PPC)
- Social Media
- Email Marketing
- Media Buying
- Content Development